Micromax and Vodafone Teaming Up to Launch India’s 4G Smartphone at Just Rs. 999

Micromax, the domestic brand is all back to the salt mines as it is set to launch its cheapest smartphone ‘Bharat 2 Ultra’ teaming up with Vodafone to cater the 4G enabled smartphone. The effective price of this new device will be Rs. 999.

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Under this Vodafone-Micromax partnership, the Vodafone users can purchase the new Bharat 2 Ultra has to at Rs. 2899 and has to recharge it with Rs. 150 per month for 36 months.  At the end of 18 moths, the consumers or the users shall receive a cashback amount of Rs.  900 and after 18 months the users will receive Rs. 1000 cashback in their Vodafone M-Pesa Wallet. This will be convenient for the users to have a digital transaction and withdrawal of cash.

Rahul Sharma, co-founder of Micromax said, “The Bharat-Series has been aimed at first generation smartphone users. This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low-cost data packs will drive increased smartphone adoption, as there is still a huge gap”

This move is supposed to be beneficial for the home-bred brand as it has faced a lot of competition from the Chinese market in this year. 

On this note, Avneesg Khosla, Associate Director – Consumer Business, Vodafone India stated, “We are delighted to partner with Micromax to democratize the 4G smart phones at a never before price under Rs 999. This will help fulfil the aspirations of several million phone users across the country who desire a smart phone but couldn’t afford one. It will also encourage current non users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G”

The offer sounds tempting and this might be able to succeed in the mission it has set. 

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